Theoretic-methodological aspects of development of strategy of earning power increase
I. S. Voda
Donbas National Academy of Civil Engineering and Architecture
Annotation: The article deals with the theoretical and methodological aspects of formation of a strategy to increase the profitability of the company through the introduction of the strategic management process, the formation of an effective financial strategy. The strategy determines the direction of increasing the profitability of financial activities, aims at saving all kinds of expenses, to mobilize capital to support the production, research, marketing and other strategies to maximize the value of the enterprise. The main sources of reserves to reduce the cost of production are: the increase in production due to better capacity utilization of the enterprise; reduction of production costs by improving productivity; rational use of raw materials. Thus, the formation of an effective strategy to increase the profitability of the enterprise should be implemented through an integrated approach, taking into account the strategic objective of the company, key success factors and prospects of strategic direction.
Keywords: strategy, revenue, profitability, efficiency, performance, development, planning, expenses, estimation, analyzing.
Pages: 51-57.
Link for citation: Voda, I. S. Theoretic-methodological aspects of development of strategy of earning power increase. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2015. – Vol. 11, N 2. – Р. 51-57. – URL: https://donnasa.ru/publish_house/journals/esgh/2015-2/02_voda.pdf (date of access: 27.07.2024). (in Russian)
Vol. 11, N 2 (2015)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture