The Role and Place of Strategic Planning in the Development of the Investment and Construction Complex
N. Yu. Malova, Ya. S. Prokopenko
Donbas National Academy of Civil Engineering and Architecture
Annotation: The essence of strategic planning as an important stage in the management process of modern enterprises is discussed in the article. The need to activate the processes of strategic planning at the enterprises of the investment and construction complex of the Republic, taking into account the level of efficiency of their activities, is justified. The article considers the strategic planning tools used at various stages of the enterprise management process, namely: analysis of the external and internal environment; definition of mission and goals; choice of strategy; strategy development; implementation of the strategy; evaluation of the effectiveness and control of the implemented strategy. Sources of information, on the basis of which the process of strategic planning and analysis at the enterprise is carried out, are determined. A fragment of the balanced scorecard of a construction company is presented. It is the most common tool for assessing the effectiveness of the implementation of the chosen strategy.
Keywords: strategy, strategic planning, development, construction company, mission, balanced scorecard.
Pages: 15-24.
Link for citation: Malova, N. Yu.; Prokopenko, Ya. S. The Role and Place of Strategic Planning in the Development of the Investment and Construction Complex. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2021. – Vol. 17, N 1. – Р. 15-24. – URL: https://donnasa.ru/publish_house/journals/esgh/2021-1/02_malova_prokopenko.pdf (date of access: 01.09.2024). (in Russian)
Vol. 17, N 1 (2021)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture