Principles of forming of marketing conception of management development of building complex of the state
O. Yu. Salamatskaya
Alfred Nobel University Dnipropetrovsk
Annotation: In the article author considered marketing principles of management of country a building complex. It is well-proven that satisfaction of necessities of citizens and providing of implementation of socio-economic function of marketing, must underlie acceptance of administrative decisions in relation to development of building complex. An author grounds, that the marketing system of orientation of building complex in market conditions must present by a soba all-round study by the corresponding public organs of environment, determination in him of place of complex, requirements of consumers to the volumes, quality, cost of products and services. Basic principles of marketing adaptive control, essence of that consists in providing of intercommunication of building complex with an environment that changes constantly, are certain. Certainly, that marketing adaptive control comes forward as a process of realization of the complex system of measures and actions in relation to providing of mutual concordance and achievement of aims of all participants of administrative process in the conditions of unstable environment. Semantic marketing adaptive custom controls, basic from that is the informative marketing, internal marketing, innovative marketing and interactive marketing, are offered. With the aim of realization of the marketing adaptive going near a management a building complex an author suggests to use adaptive organic organizational structure.
Keywords: ibuilding complex, marketing, marketing orientation, adaptive control, management principles, organizational structure, informative marketing, innovative marketing, interactive marketing.
Pages: 63-70.
Link for citation: Salamatskaya, O. Yu. Principles of forming of marketing conception of management development of building complex of the state. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2013. – Vol. 9, N 1. – Р. 63-70. – URL: https://donnasa.ru/publish_house/journals/esgh/2013-1/08_Salamatskaya.pdf (date of access: 27.07.2024). (in Russian)
Vol. 9, N 1 (2013)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture