The Main Directions of Improvement of Advertising in the Modern Company
N. Yu. Bazykina, V. S. Сhangli
Donbas National Academy of Civil Engineering and Architecture
Annotation: The article is devoted to show the role of advertising in the marketing communication system and the main directions of improvement of advertising in the modern company, because advertising was and still is one of the main elements of communication politics, that stimulate developing of manufacture, product modernization, it influences on favorable increase of consumption of manufactured products, and it is not only «commerce engine», but «progress engine». The article identified the main functions and tasks of advertising, such as sale of goods, market research and optimization, demand management. The basic tools of advertising were also revealed: advertising on television, printed one, audiovisual and advertising in the press. In the article we considered the main elements of the complex of marketing communication: advertising, sales promotion, public relation, direct marketing.
Keywords: advertising, marketing, public relations, sales promotion.
Pages: 391-398.
Link for citation: Bazykina, N. Yu.; Сhangli, V. S. The Main Directions of Improvement of Advertising in the Modern Company. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2017. – Vol. 13, N 4. – Р. 391-398. – URL: https://donnasa.ru/publish_house/journals/esgh/2017-4/10_bazykina_changli.pdf (date of access: 01.09.2024). (in Russian)
Vol. 13, N 4 (2017)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture