The Detinition of a Marketing Strategy of the Territories of the Unrecognized Republics of the Donbass Region in Modern Conditions
M. F. Ivanov
Donbas National Academy of Civil Engineering and Architecture
Annotation: The purpose of the article is to determine the marketing strategy of the unrecognized republics of Donbass in modern conditions of uncertainty. In article are analyzed the theoretical principles and current practices relating to the prospects of socio-economic development and marketing of the territories of unrecognized states. The expansion of marketing opportunities and communication links for the development of the territories of the unrecognized republics of Donbass is justitied. To this end,we propose a marketing and communication model of the concept of «Modern Donbass-2023», which is,fist,a marketing plan for the development of the territories of the unrecognized republics of Donbass,and,secondly,a coordination plan of information and marketing activilies in the territory of these republics.
Keywords: marketing of the territory, an unrecognized state, marketing of territories of unrecognized states, communications, marketing stratedy.
Pages: 161-167.
Link for citation: Ivanov, M. F. The Detinition of a Marketing Strategy of the Territories of the Unrecognized Republics of the Donbass Region in Modern Conditions. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2018. – Vol. 14, N 2. – Р. 161-167. – URL: https://donnasa.ru/publish_house/journals/esgh/2018-2/09_ivanov.pdf (date of access: 27.07.2024). (in Russian)
Vol. 14, N 2 (2018)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture