Determinants of Construction of the State’s Tourist Brand
Abstract: The article examines the issues of the multi-directional influence of determinants on the formation of a positive image of the state. It is proved that when forming the tourist brand of the state and its further implementation, it is necessary to take into account the polarizing aspects of the spatial development of destinations. The necessity of systematization of spatial-polarization factors influencing the formation of a tourist brand on the basis of interdependent and interdependent determinants is proved. The influence of multidimensional factors of spatial polarization on the tools for constructing the mechanism for the formation and implementation of the tourist brand of the Donetsk People’s Republic is determined. The tools for constructing the mechanism for the formation and implementation of the tourist brand of the Donetsk People’s Republic are systematized. It is proved that the tourist brand of the state should be studied not only in the context of foreign economic interaction and the formation of investment attractiveness, but also taking into account the key constituent elements on which its formation and promotion should be based. It was found out that when forming the concept of a tourism brand, it is important to take into account the principles of protecting national interests and information policy of the state when interacting, uniting and coordinating the efforts of stakeholders at different levels.
Keywords: tourism brand, determinants, construction of a tourism brand, spatial polarization factors, destinations.
Pages: 287-295.
For citation: Troshchyna, M. V. Determinants of Construction of the State’s Tourist Brand. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2020. – Vol. 16, N 4. – Р. 287-295. – URL: https://donnasa.ru/publish_house/journals/esgh/2020-4/08_troshina.pdf (date of access: 24.11.2024). – ISSN 1993-3509.
Vol. 16, N 4 (2020)
Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture
Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture