Purpose and tasks of marketing social projects
I. A. Sencha
Odessa Regional Institute of Public Administration of the National Academy of Public Administration under the President of Ukraine
Annotation: In this paper the characteristics of social planning and social marketing capabilities, set a goal and allocated tasks of marketing activities in the development and implementation of social projects have been researched. Analysis of the features of social planning, social marketing opportunities to determine the social marketing projects as the process of identifying the needs of society or of certain social groups, and develop and implement strategies to maximize satisfaction with the resources of the project. The paper found that the marketing strategy of the social project depends largely on its success, greatly increases the likelihood of achieving the planned social effect, reducing the risk of failure. Given the importance of marketing in social design, further research and development to improve the methods, techniques and tools of modern social marketing methods and their application in the design and implementation of social projects.
Keywords: marketing social project, projection in the social sphere, social marketing.
Pages: 101-107.
Link for citation: Sencha, I. A. Purpose and tasks of marketing social projects. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2013. – Vol. 9, N 2. – Р. 101-107. – URL: https://donnasa.ru/publish_house/journals/esgh/2013-2/03_Sencha.pdf (date of access: 27.07.2024). (in Russian)
Vol. 9, N 2 (2013)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture