The use of Non-Traditional Methods of Promotion of Goods as a Method of Increasing the Level of Popularity of Russian Brands on the World Market
M. N. Kostenko, Ye. V. Mova
Donbass State Technical University
Annotation: The article examines the modern interpretation of the concept of «brand», analyzes the ratings of the most expensive global brands and the most expensive Russian brands in 2017, arranges the sources of media information on the level of trust. It is proposed to use non-traditional methods of promotion of goods to increase the level of popularity of Russian brands in the world market.
Keywords: brand, branding, ATL-communication, non-traditional methods of goods promotion.
Pages: 347-353.
Link for citation: Kostenko, M. N.; Mova, Ye. V. The use of Non-Traditional Methods of Promotion of Goods as a Method of Increasing the Level of Popularity of Russian Brands on the World Market. – Text : electronic. – In: Economics of Civil Engineering and Municipal Economy. – 2017. – Vol. 13, N 4. – Р. 347-353. – URL: https://donnasa.ru/publish_house/journals/esgh/2017-4/05_kostenko_mova.pdf (date of access: 27.07.2024). (in Russian)
Vol. 13, N 4 (2017)Journal: Economics of Civil Engineering and Municipal Economy
Publish house: Donbas National Academy of Civil Engineering and Architecture